Marketing R3 Topic Guide


Best practices for elevating awareness of the hunting and fishing, and all the benefits these outdoor activities offer. Resources also highlight the easiest target groups to focus your R3 efforts.


Best practices for leveraging partnerships to attain goals and accomplish R3 through marketing. Through partnerships, organizations can work together to recruit as well as retain and reactivate participants.


Best practices for using marketing to retain hunters, anglers, and target shooters. Customer retention is key to R3 success, and will also help customers sustain long-term participation in activities.

Selling Licenses

Systematic and communication best practices for selling hunting, fishing, target shooting, and other recreational licenses, permits, and registrations. 

Licensing System

This guide will include considerations for your agency, and specifically Marketing team, when you are about to embark on a procurement for a new hunting and fishing licensing system.