Marketing R3 Topic Guide


Best practices for elevating awareness of the option to go hunting and fishing and all the benefits these outdoor activities offer and the easiest target groups to focus your efforts on to accomplish R3.


Best practices for leveraging partnerships to attain goals and accomplish R3 through marketing. State agencies need to work through partners in order, especially, to recruit as well as retain and reactivate. Partners are a great way to build an army of R3 soldiers to accomplish this huge task.


This guide will show some best practices for using marketing to retain hunters, anglers, and target shooters. Customer retention is key to R3 success. If you can’t keep your customer (license buyer) then you are not sustaining a business model that will last long term.

Selling Licenses

Systematic and communication best practices for selling hunting, fishing, target shooting, and other recreational licenses/permits/registrations. 

Licensing System

This guide will include considerations for your agency, and specifically Marketing team, when you are about to embark on a procurement for a new hunting and fishing licensing system.